Description
Check out the site:http://facebook.com/mazda (US)http://facebook.com/mazdacanada (Canada)
Beginning today, July 28th Mazda North American Operations (MNAO) will launch the 2011 MAZDA2 in North America with a branded social game on Facebook. Called DriverVille and created by Doner, the game showcases the MAZDA2, positioned as Zoom-Zoom Concentrated: compact and efficient, yet packed with style and substance. Built around the Zoom-Zoom Concentrated theme, DriverVille puts consumers in a virtual world to learn about and compete with the eco-friendly, fun-to-drive, five-door hatchback in a sweeping social adventure.
User-Experience: Andrew Heaton.
This professional campaign titled 'DriverVille' was published in United States in July, 2010. It was created for the brand: Mazda, by ad agency: Doner. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 14 years ago.
Credits
Advertising Agency: Doner, USA
Co-CEO, Chief Creative Officer: Rob Strasberg
Executive Creative Director Interactive: Justin Smith
Executive Creative Director: Steve Chavez
Associate Creative Director: Jason Jakubiak
Contributing Art Directors: Samuel Conant, David Wysocki, Cristina D’Aristotile
Contributing Writers: Lori Bender, Lukasz Sokolewicz
Project Manager: John Hoinville
Project Manager: Amy Swain
Production Company: FRIMA
Account Director: Kerrin Kramer
VP, Group Account Director: Dan Keefe
Account Director: Katrina Fraze
SVP, Integrated Production: Kurt Kulas
Account Manager: Peter Corsello
Senior Business Manager: Jeanne Webber
Production Operations Manager: Amy Swain
Digital Strategist: Rachel Leith
SVP, Director of Operations: Ann Wood
