Driver / Powered / Lower


To celebrate Organic Harvest Month, Seeds of Change gave Boston residents free pedicab rides to several destinations. On the way to their location, riders got to savor some amazing organic chocolate. Messages on all pedicabs reinforced the notion of a company behaving "green" and at the same time, inspiring passersbys.

This professional campaign titled 'Driver / Powered / Lower' was published on October 01, 2007. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 16 years ago.


Advertising Agency: Alcone Marketing, USA
SVP, Creative Director: Luis Camano
Creative Director: Carlos Musquez
Art Director: Shivonne Miller
Copywriter: Yonius Saritoh/Cameron Young



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