Nissan Brasil, worried about the high car accident rates during the holiday season, displays on this Carnival a drinking and driving awareness ad at the Estado de São Paulo newspaper. Designed by Lew´Lara\TBWA, the ad shows the phrase “DRINK YOU DRIVE DON´T IF”. The aim of the campaign is to turn a message people are already familiarized with into a fun and artistic composition to grab the viewer attention. The phrase was written out of order representing the the way a drunk person speaks, and it was used an original and differentiated typology to achieve it.
Advertising Agency Lew´Lara\TBWA, São Paulo, Brazil
This professional campaign titled 'Drink you drive don´t if' was published in Brazil in March, 2010. It was created for the brand: Nissan, by ad agency: TBWA. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 13 years ago.
Creative Directors: Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel