Drink you drive don´t if

Agency: TBWA


Nissan Brasil, worried about the high car accident rates during the holiday season, displays on this Carnival a drinking and driving awareness ad at the Estado de São Paulo newspaper. Designed by Lew´Lara\TBWA, the ad shows the phrase “DRINK YOU DRIVE DON´T IF”. The aim of the campaign is to turn a message people are already familiarized with into a fun and artistic composition to grab the viewer attention. The phrase was written out of order representing the the way a drunk person speaks, and it was used an original and differentiated typology to achieve it.
Advertising Agency Lew´Lara\TBWA, São Paulo, Brazil

This professional campaign titled 'Drink you drive don´t if' was published in Brazil in March, 2010. It was created for the brand: Nissan, by ad agency: TBWA. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 13 years ago.


Creative Directors: Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel

Ministério do M...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.