Description
What does the future hold? Tell me if you can. What will become of me? My fate’s in God’s hands? …I dreamed a dream!” Dreams have always been part of our identity. When it comes to football, dreaming of victory is practically a national ritual. That’s the positive energy that Volkswagen do Brasil is putting into “Dreams,” an epic manifesto that transforms Brazilians’ yearning for a sixth victory on the world stage into a powerful message of trust, emotion, and belonging. At the same time, the campaign celebrates Volkswagen do Brasil’s sponsorship of the Brazilian Confederation of Football (CBF), supporting the men’s and women’s national football teams across all divisions in 2026 and 2027.
It’s true that “We dream because we trust.” That’s the motto of the campaign “Dreams,” created by agency AlmapBBDO and starring Brazilian head coach Carlo Ancelotti, one of the most successful and respected figures in world football. The film invites the public to daydream together, showing a Brazil on the day after its 6th world championship.
This narrative superproduction bends time to tell its tale. Set to the classic samba “O Amanhã,” by João Araújo and Didi, the film shows people across Brazil celebrating the nation’s sixth title: families coming together, parties in the streets, hugs, flags, tears of happiness, and the iconic canary mascot. In this vibrant setting, Volkswagen’s vehicles appear as a part of the story, witnessing the nation’s joy and playing a starring role over generations.
On board the new Tiguan, Carlo Ancelotti reveals the surprise that explains the film’s name and seals Volkswagen’s emotional connection to Brazilians’ hopes and trust in their team.
“This campaign is about the power of trust, which Volkswagen has been building with Brazilians over the past 73 years, and which now connects to the world of football through our sponsorship of CBF,” says Livia Kinoshita, Director of Marketing for Volkswagen Brazil and Latam. “Football is a national passion for Brazilians, and it becomes the setting for a story in which Volkswagen steps up to be a part of people’s lives and emotions in the shared dream of a sixth title. After all, we dream because we trust.”
For football lovers – and ad aficionados – the film is packed with Easter eggs, which include a 1994 Gol Copa, launched the year Brazil won its fourth star, footage of commentator Galvão Bueno celebrating, and countless other moments that shaped Brazil’s trajectory of the world stage.
“The trust that Ancelotti inspires – which comes through in his book about his career in European football – is precisely what’s driving our faith in the sixth title. That same trust is the foundation of the relationship built between Volkswagen and Brazilians over these many decades,” explains Marco “Pernil” Giannelli, CCO of AlmapBBDO.
The campaign, produced by Anonymous Brasil, will have a multi-platform rollout, focusing on strategic impact on the digital ecosystem and on broadcast TV. The media plan includes a robust lineup of influencers and initiatives to unveil the secrets of the film, ensuring that Volkswagen will be at the center of conversations about football, emotion, and trust in Brazil.
Because in Brazil, dreams aren’t just about imagination. We’ve got to believe, trust, and win!
This professional campaign titled 'Dreams' was published in Brazil in May, 2026. It was created for the brand: Volkswagen, by ad agency: AlmapBBDO. This Film and Integrated media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 3 minutes ago.
Credits
Agency: AlmapBBDO
Advertiser: Volkswagen
Title: Dreams
Product: Institutional
President and CEO: Filipe Bartholomeu
CCO: Marco “Pernil” Giannelli
VPs of Creative: Fernando Duarte and Henrique Del Lama
Creative Directors: Eduardo Vares, Francis Alan, Gustavo Tasselli, Philippe Degen
Creatives: Bernardo Silveira, Felipe Paganoti, Igor Pontes, Marcelo Carvalho
VP of Creative Insights: Ricardo Chester
COO: Rafaela Alves
VP of Client Services and Business: Christiano Bock
Client Services: Mariana Nanes, Juliana Stern, Camila Teles, Laisla Silva
CSO: João Gabriel
Planning: Daniel de Tomazo, Mariana Teixeira, Isabela Panico, Sophie Soares, Daniela Amorim, Arthur Sousa, Laura Cicerone
Content Team Lead: Guilherme Salgado
Content Strategists: Otavio Nadaleto and Glaucia Oliveira
Community Manager: Jaine Bonfim
AV Production: Diego Villas Boas, Vera Jacinto, Paula Buzzi, and Patricia Oliva
Art Buyer: Tereza Setti
Media: Luana Guerra Gallizzi, Laura Almeida Paganini Martins, Amanda Santana, Isadora Lee Barbosa, Rafael Oliveira
Media Performance: Bruna Silva Tavares, Marcelo Yutaka Misumi, Mauricio Toledo
Data and BI: Bruno Miracco, Alba Oliveira, Rodrigo Bispo, Renan Martins, Fernando Massuyama
Social Insights: Gustavo Silva Arakawa, Leonardo Pereira Lago.
Head of Creative Tech: Lilian Cavallini
Project Lead: Sabrina Ramiles
Project Manager: Karina Nasser
Product Owner: Walter Neto
SEO: Mayk Sousa
UX: Paulo Savela
Mensageria
Director of Martech: Daniel Diniz
Director of Customer Success (CS): Tuffy Sayeg
Strategist: Tainá Abreu
Project Manager: Paulo Leite
Client Approval: Livia Kinoshita, Nathalia Furlan, Arthur Rocha, Agnes Pacheco, and Laura Dante
Video Production: Anonymous Content
Managing Director: Renata Dumont
Senior Executive Producer: Camila Martinez
Head of Production: Lu Martins
Director’s Producer: Flavio Lanfredi
Senior Producer: Fernando Chiari
Line Producer: MariBe
Executive Assistant: Juliana Costa
Assistant Production Coordinator 1: Carol Latorre
Assistant Production Coordinator 2: Dulce Fernandes
Post-Production Manager: Virgini Fares
Post-Production Assistant: Thais Alves
Direction: Vellas
Director of Photography (Stage 1): Will Etchebehere
Director of Photography (Stage 2): Diego Rosenblatt
1st Assistant Director: Dudu Moraes
2nd Assistant Director: Kenia Anjas
2nd Assistant Director (Stage 2): Giulia Mussel Guersola
Creative Assistant: Rafael Di Celio
Production Manager (Stage 1): Bia Caldas
Production Manager (Stage 2): Verônica Menezes
Production Assistants (Stage 1): Marcela Flores and Dandara Rodrigues
Production Assistants (Stage 2): Dona Fe Coelho, Isabella Alves, Lucas Leandro, and Júlia Barros
Art Directors: Gui Marini and Clara Rocha
Art Coordinator: Tati Nori
Prop Master: Carolina Britto
Casting Director: Mariana Carneiro
Wardrobe Styling (Stage 1): André Braune
Wardrobe Styling (Stage 2): Marina Vieira
Location Producer: Daniel Fontoura
Makeup (Stage 1): Carolina Pires
Makeup (Stage 2): Paulo Botelho
Still: Rodolfo Magalhães
Drone: Nando and Ivan Serpa
SFX: Farjala
Post-Production
Assistant Editor: Leonardo Garcia
Assistant Editor: William Maxwell
Post-Production Account Manager: Marcio Lovato
Post-Production: Globetrotter Studio
Editing: Rodolpho Ponzio
Finishing: Fabio Abreu
Color Grading: Bleach
Senior Colorist: Sergio Pasqualino Jr
Colorist: Natan Luna
Executive Producer: Fabio Abreu
Engineer: Allan Pasqualino
Post-Production Assistants: Gustavo Lopes and Leandro Augusto
VFX
VFX Executive Producer / Supervisor: Andre Pulcino
VFX Supervisor / Composer: Gustavo Samelo
VFX Producer: Camila Doimo
VFX Composers: Camila Triacca, Bruno Wotroba, Eduardo Gonçalves, Gustavo Samelo, Kassia Oliveira, Pedro Roloff
3D: Caio Laundos, Fabio Fernandes
Data Wrangler / VFX editing: Brenda Lelis
Camera Tracking and Rotoscopy: Punit Sharma
Motion Graphics: Gustavo Fernandes
Audio Production: Raw Audio
Musical Production: Fernando Forni, Rogerinho Pereira, and Ricardo Pinda
Musical Direction: Hilton Raw
Sound Design and Mixing: Enrico Maccio and Philip Braunstein
Client Services: Carol Peternelli
Coordinator and VO Director: Robério Barbosa
Executive Producer: Rose Queiroz
