American Family Insurance

Dreamer of the Year

Agency: Elite Media

Donnel Baird and Family

Saluting Donnel Baird, the first Dreamer of the Year

Donnel Baird, the first Dreamer of the Year


For the first time, TIME magazine, in partnership with American Family Insurance, is presenting a “Dreamer of the Year” Award. The Award recognizes an individual who works tirelessly to protect, restore and champion dreams, while inspiring others to pursue their own. BlocPower Founder and CEO, Donnel Baird, is the first Dreamer of the Year. BlocPower is a Brooklyn-based climate-­technology company that retrofits buildings in low-income neighborhoods with solar panels, electric heat pumps, and other green tech to lower energy bills and reduce planet-warming emissions. BlocPower’s goal, and Donnel’s vision, is to provide “smarter, healthier, greener buildings for everybody.” To support the “Dreamer of the Year” Award, Elite Media, the multicultural creative agency partner for American Family, worked with TIME Studios to create a digital film and television spot highlighting Donnel Baird’s contributions and vision. A long-form version will run on American Family and TIME social media channels, while a :30 will run on broadcast TV. Media was handled by Performics. The “Dreamer of the Year Award grows out of the partnership American Family forged with TIME back in 2020 when the companies combined to stage a virtual reality exhibit bringing to life Dr. Martin Luther King’s 1963 March on Washington for Jobs and Freedom – the ultimate dream.

This professional campaign titled 'Dreamer of the Year' was published in United States in December, 2022. It was created for the brand: American Family Insurance, by ad agency: Elite Media. This Digital and Film media campaign is related to the Insurance industry and contains 3 media assets. It was submitted over 1 year ago by President: Roy Elvove of Elvove Associates LLC.


Client: American Family Insurance
Sherina Smith - Chief Marketing Officer
Ryan Anderson - Director of Advertising
Ann Poulose -Director of Media & Audience Management Marketing Division

Creative Agency: Elite Media
Chris Crawford -Chief Creative Officer
Jindai Joseph - Creative Lead
Jackie Crockwell- Project Coordinator
Mo Alsadi - Art Director
Terrie Cammarata - Account Manager

Production Partner: TIME Studios
Jake Baker – Producer
Charlie Mysak – Director
Ian Orefice — President
Dan Schunk — VP, Brand & Creative Strategy
Marissa Maylin — Senior Manager, Special Projects
Steve Clancy — VP, Customer Success
Teagan Nurse — Senior Project Manager
Sarah Matteson — Partnerships Director
J. Ivy - V.O
Graham McDonnell — VP, Design
Nick Johnson — Design
Mariana Schuss — Account Manager

Media Agency: Performics
Beth Bradley - SVP, Comms Planning Director
Gian Angelo - Media Director
Ashley Waller - Associate Director, Strategy


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