HYBE Geffen Records

Dream Academy

Agency: Squeak E. Clean Studios


K-Pop leaders HYBE--the parent label representatives of legendary boy group BTS--and Geffen Records have teamed up to announce the 20 finalists for their inaugural HYBE x Geffen “Dream Academy” contest: a reality show where the ultimate winners will snag a coveted spot as part of the upcoming HYBE x Geffen global girl group.

The must-watch film draws viewers into a K-Pop dreamscape, with an original score from international music company Squeak E. Clean Studios and in-house composers Matthew CB Compton, Michelangelo Rodriguez and Zac Colwell. The film has already built an Internet frenzy for the yet-to-debut group, amassing 1.3M YouTube views and counting in just under two days, leaving audiences salivating for the competition's kickoff.

The teaser spotlights each hopeful as they make the long trek from their respective countries and continents to South Korea, acquainting themselves with their new home-away-from-home in a spirited game of hide-and-seek while showcasing the individual talents that beat 120,000 total worldwide submissions. An intensive training camp and judging process will determine the winners. The series will begin streaming via YouTube and Japan’s ABEMA on Friday, September 1 at 11 AM ET/8 AM PT.

This professional campaign titled 'Dream Academy' was published in South Korea in September, 2023. It was created for the brands: Geffen Records and HYBE, by ad agency: Squeak E. Clean Studios. This Film medium campaign is related to the TV and Streaming Promos industry and contains 2 media assets. It was submitted 8 months ago.


Client: HYBE x Geffen

Original Music, Sound Design, Audio Mix: Squeak E. Clean Studios
Executive Creative Producer: Music Supervisor: MG
Creative Director: Matthew Cornbread Compton
Composers: Matthew CB Compton, Michelangelo Rodriguez, Zac Colwell
Vocals: Amelia Rae
Additional original music by TRY (Sam i and Shmuck the Loyal)
Sr. Sound Designer and Mixer: Chris Nungary
Music and Post Producer: Emily Weinstein
Additional Production: Blade Thornton
Associate Producer: Amelia Rasekhy

Plastic Fischer


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