Dragtk sehtk - Graduation project

School: MSA University

1st. poster

2nd. poster

3rd. poster

4th. poster

social media ads

1st. billboard

2st. billboard

1st. flyer

2nd. flyer

brochure - front

brochure - back

mobile app

mobile app

mobile app

mobile app - navigation video

website - navigation video







Dragtk sehtk initiative launched by the Ministry of Youth and Sports to support cycling and its practice as a useful sport.
It aims to utilize the bicycles in movements to improve the citizen’s physical and wellbeing fitness and use bicycles as transportation that environmentally friendly.
Concept of the campaign was encouraged youth through social media because they always need to look perfect on it, so bicycles help them to look fitness and healthy, and made a mobile application to be platform for all youth to encouraged them use bicycle together.

This student campaign titled 'Dragtk sehtk - Graduation project' was published in Egypt in October, 2022. It was created by ad school: MSA University. This Design, Digital, and Print media campaign is related to the Fitness, Health, and Sports industries and contains 22 media assets. It was submitted over 1 year ago by Manar Ahmed.


University: MSA University
Prof Dr. Tamer Abdellatif
Dr. Sarah Mamdouh
TA. Nancy Helaslasy
TA. Shaimaa Sherbiny
Student name: Manar Ahmed Hamza


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