Dragtk sehtk - Graduation project
School: MSA University
social media ads
brochure - front
brochure - back
mobile app - navigation video
website - navigation video
Dragtk sehtk initiative launched by the Ministry of Youth and Sports to support cycling and its practice as a useful sport.
It aims to utilize the bicycles in movements to improve the citizen’s physical and wellbeing fitness and use bicycles as transportation that environmentally friendly.
Concept of the campaign was encouraged youth through social media because they always need to look perfect on it, so bicycles help them to look fitness and healthy, and made a mobile application to be platform for all youth to encouraged them use bicycle together.
This student campaign titled 'Dragtk sehtk - Graduation project' was published in Egypt in October, 2022. It was created by ad school: MSA University. This Design, Digital, and Print media campaign is related to the Fitness, Health, and Sports industries and contains 22 media assets. It was submitted over 1 year ago by Manar Ahmed.
University: MSA University
Prof Dr. Tamer Abdellatif
Dr. Sarah Mamdouh
TA. Nancy Helaslasy
TA. Shaimaa Sherbiny
Student name: Manar Ahmed Hamza