Hollywood stars and gamers show off their dragons in launch campaign for World of Warcraft: Dragonflight by 72andSunny
World of Warcraft and 72andSunny have enabled celebrities David Harbour, Lana Condor and Pedro Pascal, and gamers to show off their dragons in a series of films and interactive Web AR experiences to launch World of Warcraft: Dragonflight.
With dragons and mediaeval fantasy taking over entertainment, with the release of House of the Dragons and Lord of the Rings: The Rings of Power, Blizzard Entertainment’s World of Warcraft is allowing everyone to live out their own dragon fantasy.
World of Warcraft: Dragonflight, the ninth expansion pack of the massively successful multiplayer online role-playing game, is released on November 28th.
The launch campaign “Get Your Own Dragon”, created by 72andSunny, features David Harbour, Lana Condor and Pedro Pascal in short social films showing off the skills of their dragons and demonstrating what they can do with them in their daily lives. A combination of live action and CGI, each ends with the strapline: ‘Get your dragon’.
Each video is crafted to feel personal to the actors’ individual social feeds and what they normally post to create a fun, surprising moment for their audience.
The films are supported by an interactive Web AR experience that allows gamers to pick, place and size World of Warcraft dragons out in the world so that they can take pictures and videos with their dragon. The Web AR app is being launched through QR codes on OOH in international markets and through influencers on Instagram to invite participation.
This professional campaign titled 'Dragonflight.' was published in United States in December, 2022. It was created for the brand: World of Warcraft, by ad agency: 72andSunny. This Integrated medium campaign is related to the Gaming industry and contains 5 media assets. It was submitted about 1 year ago.
Brand: World of Warcraft
Director: Nick Walker
Film Production Company: Object & Animal
Film VFX: Blacksmith
Film Edit: Rock Paper Scissors
Film Talent Outreach: Mayflower
Interactive AR Production: Buoy