Description
Last fall, homeowners everywhere invited Progressive’s famed Parenta-Life Coach, Dr. Rick into their hearts, homes, and cargo shorts’ pockets with his new book, “Dr. Rick Will See You Now: A Guide to Un-Becoming Your Parents.” After selling out in just 5 weeks, the hardcopy book is now being re-released – along with an audiobook version. Despite the strategies, exercises, self-assessments, and good-old fashioned advice this book offers to young homeowners, they still have a long way to go.
Dr. Rick is happy to offer up advice and his signature - as long as they don’t call it a John Hancock – to young homeowners at his book signing in the latest spot from Progressive Insurance and Arnold Worldwide. Despite his best efforts, young homeowners haggle prices, provide refreshments, try to wrangle line and crack dad jokes.
This professional campaign titled 'Dr. Rick Offers Advice and Autographs' was published in United States in October, 2022. It was created for the brand: Progressive, by ad agency: Arnold. This Integrated medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client:
Progressive Insurance
Agency:
Chief Creative Officer: Sean McBride
Chief Client Officer: Val Bettini
SVP, Group Creative Directors: Gregg Nelson, Mike Sullivan
Sr. Art Director: Diana Friedman
Sr. Copywriter: Evan Hohenwarter
Broadcast Producer: Sean Vernaglia, Maria Torres
Marketing: Alex McSweeney, Crissy Cavallaro
Project Managers: Eric Rubino
Business Affairs: Camara Price, Leo Do
Planner: Catherine Sheehan
Production:
Director: Martin Granger
Production Company: Moxie Pictures
Line Producer: Heidi Soltesz
Editorial House: Cosmo Street
Editor: Aaron Langley
Visual Effects: Zero VFX
Sound Design: Mike Secher/Soundtrack Group
Music: JSM Music
Color: Rob Bessette, The Color Refinery
