Dr. Rick | Magnet and Valet

Dr. Rick, the doctor no one knew they needed. As the expert in helping people avoid becoming their parents, Dr. Rick became the hero of the campaign, each chapter showing how he guides new homeowners through the ups, downs, and undeniable humor of homeownership.

This continuation introduces two new :30 spots both with :15 cutdowns that emphasize the playful idea that becoming a homeowner is the first step toward becoming your parents.

In :30 Magnet, two curious homeowners turn a routine manhole repair into a neighborhood investigation. The two neighbors watch as they offer their own theories about the issue and speculate whether it might be related to the local middle school, until Dr. Rick gently guides them away, shutting down their promise.

In :30 Valet, Dr. Rick steps in as a young homeowner turns a simple valet stand into a full-blown interrogation. The homeowner can’t help slipping into dad mode by asking unnecessary logistical questions like whether there is an overflow lot, repeating them to Dr. Rick after being told to stand quietly, and finally attempting a forced joke about the wrong car while looking at Dr. Rick for approval.

The commercials are currently airing nationally on broadcast TV. The highly lauded Dr. Rick campaign has previously addressed topics related to “Bathroom Door,” “Firepit,” "Neighborhood Mayor," and most recently, “Fun Seminar” and “Photo Op”. The campaign builds on years of momentum and positive reception from audiences. From YouTube comments to Reddit threads, people consistently proclaim their love of the Dr. Rick campaign.