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Progressive Insurance

Dr. Rick | Letting Go

Agency: Arnold

Description

In “Letting Go,” a new :30 spot created by AOR Arnold, Dr. Rick continues his journey to help young people through their ‘Parentamorphosis’ affliction, aka turning into their parents after they’ve bought their first home.

To most people, it’s just getting rid of junk. But to a young homeowner turning into their parents, it's progress. From tissue box covers to butter containers, the only way forward is to get rid of these ‘Parentamorphosis’ triggers, and Dr. Rick is there to guide the way.

The spot ends with the voiceover: “Progressive can’t save you from becoming your parents, but we can save you money when you bundle home & auto with us.”

“Despite the fact that Dr. Rick is a fake doctor, and that Parentamorphesis is a fake affliction, the key to this campaign is and always has been capturing the truth,” said Sean McBride, CCO of Arnold. “A good one should make a viewer go ‘haha, my mom does that,’ or worse, ‘uh oh, I totally do that.’ So it’s a delicate dance between dreaming up characters that are totally new and pretty absurd, and reflecting back real life as honestly as possible. For me, this latest installment captures that balance perfectly. In fact I’ve got a pile of ‘perfectly good’ scraps of wood gathering dust in the basement right now. I’ll never use it. But what am I supposed to do, just throw it away?”

This professional campaign titled 'Dr. Rick | Letting Go' was published in United States in January, 2024. It was created for the brand: Progressive Insurance, by ad agency: Arnold. This Film medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Client: Progressive Insurance
Agency: Arnold
Chief Creative Officer: Sean McBride
Chief Client Officer: Val Bettini
SVP, Group Creative Directors: Gregg Nelson, Mike Sullivan
Assoc. Creative Directors: Sarah Shellaberger, Dylan Meagher
Broadcast Producers: Sean Vernaglia, Maria Torres
Marketing: Alex McSweeney, Crissy Cavallaro
Project Manager: Samantha Trythall
Business Affairs: Camara Price
Production:
Director: Martin Granger
Production Company: Moxie Pictures
Line Producer: Heidi Soltesz
Director of Photography: Malik Sayeed
Editorial House: Cosmo Street
Editor: Aaron Langley
Visual Effects: Zero VFX
Sound Design: Mike Secher/Soundtrack Group
Music: JSM Music
Color: Rob Bessette, The Color Refinery

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