He's commanding, she's bossy. He's bold and passionate, she's emotional. He's a perfectionist, she's high maintenance. It's about time we change the stereotyped language in the workplace. It's about time we change the stereotyped language in the workplace.
This student campaign titled 'Double Standard Autocorrect' was published in United States in December, 2017. It was created for the brand: Google, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, USA
Creative Director / Professor: Mel White
Art Director: Alanna Quinlan
Copywriter: Hairol Ma