Description
The RealReal is a luxury consignment marketplace that sells pre-owned designer clothing and accessories. The doubled name is a quirky and distinctive feature of the brand, but we connected it to a key feature of the service they provide—namely, that all the pieces they sell are double-authenticated. We reinforced the brand's name by linking it to this feature, but also to the specific qualities of various products like lingerie, handbags and cold-weather outerwear.
This student campaign titled 'Double Authenticated' was published on August 10, 2026. It was created for the brand: The RealReal, by ad school: Southern Methodist University. This campaign contains 6 media assets. It was submitted about 5 hours ago by Senior Lecturer & Creative Program Director: Mark Allen of Southern Methodist University.
Credits
School: Temerlin Advertising Institute / SMU, Dallas, Texas
Students: Olivia Atherton and Lilly James
Professor: Mark Allen
