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Description

Dot Inc. continues to create innovative tech to improve the lives of blind and visually impaired communities worldwide with the Dot Pad, whose tactile display makes images touchable.

While most people rely on visuals to understand complex topics, the 285 million blind and visually impaired people worldwide are left out. Tactile books are scarce, expensive, and impractical. Audio descriptions fail because sometimes words just aren’t enough to explain complex information. Dot Inc. with creative direction by Serviceplan Innovation launched the Dot Pad, a game changer in accessibility tech.

Dot Pad is the first smart tactile graphics display for the visually impaired. It can display any visual content from any source because the innovative Dot Image Processing technology uses Al to analyze and understand visual input and present it most accurately on Dot Pad’s tactile display of 2,400 dots.

This professional campaign titled 'Dot Pad' was published in South Korea in May, 2022. It was created for the brand: Dot Inc., by ad agencies: Serviceplan Innovation and Serviceplan Korea. This Digital, Experiential, and Film media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Dot Inc.
Serviceplan Innovation
Serviceplan Korea
Paulus Co. Ltd.
ASTRAL Kreativ GmbH
MassiveVoices GmbH

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