Dos Equis has been turning up the volume for college football all season, and now one of the sport’s biggest showcases, the Rose Bowl, will feature its 36-piece, robotic brass band, which brings all the energy of the school marching band to the tailgate tradition—and it takes song requests.
This professional campaign titled 'Dos Equis and MKG Gear Up for the Rose Bowl with Robotic Brass Band and, of Course, Beer' was published in United States in December, 2021. It was created for the brand: Dos Equis, by ad agency: MKG. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 2 years ago.
Advertising Agency: MKG, United States