How do you get an entire generation that rejected cigarettes to take up smoking again? Easy... add fruity flavors to distract them from the fact that there are thousands of vape-related hospitalizations every year. Don't take the bait.

This student campaign titled 'Don't Take the Bait' was published on December 28, 2023. It was created for the brand: Truth: Anti-Vaping PSA, by ad school: Southern Methodist University. This 360°, OOH Outdoor, and Print media campaign is related to the Public Interest industry and contains 5 media assets. It was submitted 4 months ago by Senior Lecturer: Mark Allen of Southern Methodist University.


Art Direction and Copywriting: Spencer Hogan, Bella Mac and Allie Weinstein
Professor: Mark Allen


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.