Description
Wine can feel unnecessarily complicated, especially for younger drinkers navigating a culture full of rules, rituals, and jargon. Bread & Butter Wines, in partnership with agency of record ARGONAUT, is flipping the script with a new campaign, “Don’t Overthink It,” inviting a new generation of wine lovers to enjoy premium wine without the pressure.
By leaning into simplicity, the “Don’t Overthink It” campaign positions Bread & Butter as a brand that meets drinkers where they are, bringing to life the ampersand technique to pair high brow and low brow usage occasions together: Pairs with happy hour oysters & dollar slices at midnight; Pairs with haute couture and hot pastrami.
This professional campaign titled 'Don't Overthink It' was published on October 27, 2025. It was created for the brand: Bread & Butter Wines, by ad agency: Argonaut. This campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 1 month ago.
Credits
Client Name: Bread & Butter Wines
Chief Executive Officer (WX Brands): Oliver Colvin
Vice President of Global Marketing and DTC (WX Brands): Patrick Cramb
Global Director of Brand Marketing and Digital Marketing (WX Brands): Caitlin Ward
Senior Brand Manager (WX Brands): Leslie Chang
Agency Name: ARGONAUT
Chief Creative Officer: Hunter Hindman
Head of Creative: Hemant Jain
Creative Director (Art): Ronnie Allman
Creative Director (Copy): David Roth
Exec. Design Director: Philip Cheaney
Senior Art Director: Karolina Edgren
Senior Copywriter: Cali McGovern
Producer: Jeff Smith (@jeffasmit)
President: Katie Miller
Head of Brand Management: Tristan Besse
Brand Director: Molly Brasser
Associate Director, PM: McKenzie Gritton
Head of Strategy: Beth Tripaldi
Associate Strategy Director: Chelsea Martin
Connections Strategy Director: Hanna Park
Production Company: Fela
DIRECTOR – Adrian Villagomez – @adrian.villagomez
DIRECTOR OF PHOTOGRAPHY – Antoine Ryan – @antoineryandp
1ST ASSISTANT DIRECTOR – Clara l'Heureux-Garcia
2ND ASSISTANT DIRECTOR – Melissa Rollin
HEAD OF PRODUCTION – Amir Karimi - @boxwinefather
INTEGRATED PRODUCER – Mikayla Fasullo - @mikayla.fasullo
PRODUCER – Zion Lipstein-Saffer – @zizo_ls
SERVICING PROD COMPANY – Neuf Cinq Films – @neufcinq.films
CHOREOGRAPHER – Lauri-Ann Lauzon – @laurihenri
CHOREOGRAPHER AGENT – Owen Barrow – @barrowowen
LINE PRODUCER – Gustave Dufresne – @gus_dufresne
PRODUCTION COORDINATOR – Chloé Higgins – @chloe_larousse
LOCATION MANAGER – Josh Rosenbaum – @therosenbaum
ASSISTANT DIRECTOR – Evan Baird – @thecarebaird
1ST AC – Emilie Desmarais – @emthesmallone
2ND AC – Antoine Boulianne – @aird_antoine_boulianne
RONIN OPERATOR – Austin Grass – @the.camera.operator
DIT OPERATOR – Louis-Philippe Denis
GAFFER – Alexis Vallée Charest – @surf_spot_moderne
BEST BOY ELECTRIC – @Mathieu Lefrancois Gauvreau
ELECTRIC – Julien Mercier
KEY GRIP – Stéphane Klopp – @ppolkklopp
BEST BOY GRIP – Hugo Klopp – @hugo.klopp
GRIP – Francis Leduc
ART DIRECTOR – Yola Van Leeuwenkamp – @couleuryola
ASSISTANT ART DIRECTOR – Judith Maltais – @karmaelectra
PROP MASTER – Martin Gauthier – @martingauthierprops
ASSISTANT PROP MASTER – Marjorie Truchet
SET TECH 1 – Gabriel Monette
SET TECH 2 – Daniel Renaudin
WARDROBE / COSTUMES – AJ Hélie – @ajhelie
WARDROBE STYLIST – Chloé Roy – @chloeroyyy
WARDROBE ASSISTANT – Benjamin Lafaille – @benlafaille
HAIR & MAKEUP – Carole Méthot – @caroletheartist
HMU ASSISTANT – Annalisa Pearl – @annalisapearl
HMU ASSISTANT – Anna Arrobas – @annaarrobas
HMU ASSISTANT – Amélie Mckenna
SOUND MIXER – François Tremblay – @franquoi
BOOM OPERATOR – Simon Léveillé
PLAYBACK OPERATOR – Etienne Léonard Benoit – @etiennelb_
TALENT 1 – Richard Belhumeur – @richardbelhumeur
TALENT 2 – James Viveiros
TALENT 3 – Zhuzi Cui
TALENT 4 – Miriam Sekhon – @magoga
TALENT 5 – Saxon Fraser – @saxonfraser
TALENT 6 – Jeremyah Mogni – @jeremyah_mogni
TALENT 7 – Rosie Roy – @rosie_roy
TALENT 8 – Christbob Phu – @christbob_phu
TALENT 9 – Vladimir Belova-@Mourkes
TALENT 10 – Julie Kim – @juliekimx
TALENT 11 – Valerie Grondin
TALENT 12 – Jade Denis
Editor: Andy Green
Music Composition: John De Buck aka Apashe – @apashe
Music Producer: Bao Khanh Nguyen
Color/Finishing Company: Mission Film & Design
Post Production Company producer: Nick Castillo
Audio Engineering: Eben Carr
