The summer passes so quickly in Belgium that when the good weather is there you don’t want to wait to get the sun loungers and BBQ out. From this simple and particularly Belgian insight, IKEA and DDB created an original and graphic poster campaign. The often grey and rainy Belgian sky is intercut with a bright strip of summer, illustrating that summer tends to be rather short around here.
This professional campaign titled 'Don’t Miss the Summer' was published in Belgium in May, 2018. It was created for the brand: IKEA, by ad agency: DDB. This Outdoor medium campaign is related to the House, Garden and Retail Services industries and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: DDB, Brussels, Belgium
Creative Dierctor: Dieter De Ridder
Creatives: Antoinette Ribas, Gregory Ginterdaele
Accounts: Francis Lippens, Annelies Nyns, Maria-Laura Laubenthal
Graphic Designers: Benjamin Hiffe, Sven Verfaille