Description
The Danish government has come with a solution to help ease rising energy prices a problem with the solution ( in the mind of Ewii) was that it could push people further into debt to the state - by adding interest to their mounting energy costs.
In Denmark it's common to pay for energy in advance, but with Ewii you only pay for the energy you use monthly - which can help customers manage their finances and create a better overview of how daily use or saving methods can help.
So with this campaign Ewii decided to alert customers to the fact that using the governments solution could lead to debt, which they would have to pay off over the next five years. We see customers who have chosen that solution and are excited to have finally paid off their debts - and remind them there is another way that might suit them better.
This professional campaign titled 'Don't Go into Energy Debt ' was published in Denmark in November, 2022. It was created for the brand: Ewii, by ad agency: MBA Copenhagen. This Digital and Film media campaign is related to the Household Products and Public Utility industries and contains 3 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: MBA Copenhagen
Production Company: Holy Ravioli
Client Director: Jesper Lysholdt
Creative Director: Rich Perusi
Creative: Kenneth Kaadtmann
Creative: Alexander Koefod
Executive Producer: Josefine Borch
Executive Producer: Mathias Starklint
Producer: Morten Pegelau
Director: Kristian Boysen
DOP: David Bauer
Gaffer/lysmester: Frank Omø
Production Designer:Veronika Bach
Production Designer: Thilde Ammitzbøll
Editor: Tue Eskildsen
Colorist/Grader: Jonas Møller
Sound Designer: Kevin Koch