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Don't get marked forever by Durex Puerto Rico | Threesome
Don't get marked forever by Durex Puerto Rico | Hetero Couple
Don't get marked forever by Durex Puerto Rico| Gay Couple
Our campaign uses tattoos as a visual analogy to represent the mark of a sexually transmitted disease and aims to educate individuals about the importance of protecting themselves during sexual activity.
The campaign consists of three high-impact ads, each representing a couple engaging in sexual activity - a gay couple, a heterosexual couple, and a threesome. The talents' tattoos interact with each other, representing the spread of an STD by not protecting oneself.
We believe that our campaign will resonate with your audience and provide them with important information about how diseases can be transmitted from body to body, even without presenting visible symptoms.
Furthermore, it is important to highlight that STDs continue to be a significant risk for sexually active people around the world. In Puerto Rico, the Department of Health has noted a substantial increase in STD cases, including gonorrhea and genital herpes, reaching its highest peak in the last 10 years. According to the article "Project Zero: End of the HIV Epidemic" published by the Puerto Rico Department of Health, 50,869 people were diagnosed with HIV/AIDS in Puerto Rico, which is a worrisome figure.
This NSFW professional campaign titled 'Don't get marked forever.' was published in Puerto Rico in March, 2023. It was created for the brand: Durex, by ad agency: Arco Publicidad. This Print medium campaign is related to the Health and Other industries and contains 3 media assets. It was submitted 6 months ago.
Agency: Arco Publicidad
Creative Director: Jonathan Díaz
Head of Art: Eduardo Rosado
Senior Copywriter: Carlos Rodríguez
Senior Art Director: Edwin Abreu
General Account Director: Annabelle Rosado Zayas
Account Supervisor: Maria Del Mar Viera
Production Manager: Marie Otero
Photographer: Raymesh Cintrón
Makeup Artist: Marta Zal
Assistant Makeup Artist: Nicole Leaño