Carl's Jr. Hardee's

Don't fall for Clickbait, fall for Cluckbait

Agencies: 72andSunny Rattling Stick


Directing duo Aircastle captures Aliens making things disappear in near-future humorous ads out of Carl’s Jr. and Hardees. Represented in the US by Rattling Stick, Aircastle scoffs at aliens and AI in favor of the crunchy chicken treats, even as disaster looms for each hungry customer.

This professional campaign titled 'Don't fall for Clickbait, fall for Cluckbait' was published in United States in August, 2022. It was created for the brands: Carl's Jr. and Hardee's, by ad agencies: 72andSunny and Rattling Stick. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 1 year ago.


Client: CKE restaurants (Carl’s Jr, Hardees)
Chief Brand Officer, Chad Crawford
Sr. Director, Marketing, Meredith Martin
Sr. Director, Brand Strategy , Ben Miller
Marketing Comms. Manager, Lindsey Zappia

Agency: 72&Sunny
Co-Chief Creative Officer, Carlo Cavallone
Executive Creative Director, Elaine Cox
Creative Director, Gabo Curielcha
Creative Director, Francisco Puppio
Sr. Copywriter, Paul Curry
Copywriter, Megan Plevy
Copywriter, Joshua Lampley
Sr. Designer, Mackenzie Keck
Designer, Jae Who
Designer, Max Hendren
Director of Brand Management, Ana Bermudez
Brand Director, Rosemary Rosas
Sr. Brand Manager, Vince Tacchi
Director of Production, Lora Schulson
Sr. Film Producer, Connor Gomez
Film Producer, Gabby Laing
PAL Director, Magdalena Wiater
Sr PAL Manager, Yaritza Acevedo

Production Company: Rattling Stick
Director, Aircastle
Partner/Executive Producer, Joe Biggins
Executive Producer, Jeff Shupe
Head of Production, Richard McIntosh
Controller, Sean Curtis
Line Producer, Ed Callaghan
Production Manager, Mia Metz
Production Coordinator, Chey Petrich
Director of Photography, Peter Simonite
Production Designer, Caitlin Byrnes
Food Stylist, Liz Duffy


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.