Don't Eat Chemicals Outdoor Ad #1
Don't Eat Chemicals Outdoor Ad #2
Don't Eat Chemicals Outdoor Ad #3
Description
Insight: People are wary of complex chemical ingredients in processed foods.
Big Idea: Harsh industrial chemicals shouldn't double as snack ingredients.
Execution: Naming a chemical found in highly processed snacks and also listing its industrial uses to show that it isn’t meant to be consumed.
This student campaign titled 'Don't eat chemicals ' was published in United States in December, 2025. It was created for the brand: LesserEvil, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor medium campaign is related to the Confectionery, Snacks and Food industries and contains 3 media assets. It was submitted about 15 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Caroline Grande
Copywriter: Caroline Grande
Instructor: Mel White
