Don't Be Sure. Be Insured.

When it comes to confidence, Latinos lead the way. Dieste’s latest spot for Progressive Insurance®, Lamps/Don’t Be Sure. Be Insured. taps into that familiar blend of over-the-top certainty that sometimes takes a wrong turn.

Directed by Martin Jalfen, the ad follows two Latina friends driving behind a truck loaded with teetering furniture. “It’s fine …right?” As lamps start to topple, their confidence is suddenly, well, misplaced.

In this campaign, Dieste brings a fresh, culturally rooted perspective to Progressive’s message of providing safety to consumers, with an approach that combines humor and relatability. Through Lamps/Don’t Be Sure. Be Insured. Dieste reinforces Progressive’s goal of security on the road for Hispanic audiences by meeting them on their own terms—showcasing everyday humor, communicating in Spanglish, and featuring a bit of puppetry to add an old-school touch.

Through this spot, Dieste wants to celebrate the Latino spirit while offering a reminder that even the most confident of us could use reliable protection. Dieste’s unique creative choices here reflect a true understanding of the audience, showing that the best way to feel “sure” on the road is to have the right coverage.