Dog's Trust

Dogs with Experience!

School: Miami Ad School


We were asked to create a campaign that makes 'rescue dogs' the next most desirable breed of dog in Britain. We went on to understand why rescue dogs weren't adopted as much. We understood that people wanting to own pups always wanted a young well-bred puppy. We decided to tap into the one thing that stood out when it came to rescue-dogs, it was that they all had a past, which meant that they had experiences and skillsets from their past. That struck a chord. People already share their skills and experiences on LinkedIn to get hired. We had our answer there.
We created LinkedIn profiles for each of these dogs.

This student campaign titled 'Dogs with Experience!' was published in United States in July, 2018. It was created for the brand: Dog's Trust, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted almost 4 years ago.


Advertising Agency: Miami Ad School, San Francisco, USA
Art Director: Michael Ching
Copywriter: Prasiddha Thiyagarajan

Søren Solkær


iStock Essentials

Setter Dog when sitting with old...

Artist: Erkin Aykin

iStock Signature

Blind Person With Service Dog

Artist: FatCamera

iStock Signature

Unrecogizable Woman Walking a Bl...

Artist: FreshSplash

iStock Essentials

Funny cat and dog are best frien...

Artist: vvvita

iStock Essentials

Human hand and dog paw

Artist: Svetlana Krivenceva

iStock Signature

Veterinarian and Technician Mana...

Artist: xavierarnau

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.