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Dog's Trust

Dogs with Experience!

School: Miami Ad School

Description

We were asked to create a campaign that makes 'rescue dogs' the next most desirable breed of dog in Britain. We went on to understand why rescue dogs weren't adopted as much. We understood that people wanting to own pups always wanted a young well-bred puppy. We decided to tap into the one thing that stood out when it came to rescue-dogs, it was that they all had a past, which meant that they had experiences and skillsets from their past. That struck a chord. People already share their skills and experiences on LinkedIn to get hired. We had our answer there.
We created LinkedIn profiles for each of these dogs.

This student campaign titled 'Dogs with Experience!' was published in United States in July, 2018. It was created for the brand: Dog's Trust, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted about 4 years ago.

Credits

Advertising Agency: Miami Ad School, San Francisco, USA
Art Director: Michael Ching
Copywriter: Prasiddha Thiyagarajan

Søren Solkær

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