Outdoor poster boards that emphasize the extreme lengths fans should go to so they don’t miss a moment of the final season.
Outdoor poster boards that emphasize the extreme lengths fans should go to so they don’t miss a moment of the final season.
When you start Stranger Things on Netflix, your phone asks if you want to put your phone on Stranger Mode which is a new version of Do Not Disturb.
When users click on the notification, they will be directed to Netflix where they can opt-in to Stranger Mode.
Stranger Mode will display visuals of your social media apps wrapped in vines, emphasizing that they’re temporarily locked.
If you attempt to open an app, the restricted app screen will come up prompting you to turn your focus back to the show.
If someone sends you a text they’ll receive a text back from you that was written by one of the characters, notifying them that you’re busy watching Stranger Things.
Description
Objective: Create a campaign to advertise Stranger Things Season 5
Insight: People stay focused during the final season of a show, fearing they might miss a crucial detail.
Big Idea: Here’s how to make sure you don’t miss a second of the last season, no matter what it takes.
This student campaign titled 'Do Not Disturb' was published in United States in December, 2024. It was created for the brand: Stranger, by ad school: S.I. Newhouse School of Public Communications. This Digital and OOH Outdoor media campaign is related to the Media industry and contains 7 media assets. It was submitted 12 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Olivia Valcourt
Copywriter: Jack Levin
Instructor: Mel White
