A mailer was created, encouraging craft-store buyers to stock Lava Soap in their stores. Instead of sending heavy-handed testimonials, we developed the Grimey Hand Society—a group of people who love dirty hands and want to keep Lava Soap from being distributed. The mailer is complete with pictures, notes and letters that demonstrate this group’s disdain for Lava Soap and its hand-cleaning cleaning effectiveness.
Copywriter:Matt McNelis

This professional campaign titled 'DM' was published in United States in July, 2009. It was created for the brand: Lava Soap, by ad agency: O'Leary and Partners. This Direct medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: O'Leary and Partners, Newport Beach, CA USA
Creative Director: Eric Spiegler, Deidre McQuaide
Art Director: Paul Christensen
Print Production Manager: Priscilla Meza
Director of Print Production: Carol Knaeps
Senior Account Executive: Bridget Rodriguez
Management Supervisor: Maria Ramirez


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