Description
Insight: Water hydrates chapped lips
Big Idea: Blistex Intense Moisture is an immersive experience of hydration.
Execution: A large Blistex tube contains a pool instead of lip balm, immersing the user in different experiences of hydration.
This student campaign titled 'Dive Into Hydration' was published in United States in April, 2026. It was created for the brands: Blistex and Blistex, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted about 15 hours ago.
Credits
S.I. Newhouse School of Public Communications
Art Director: Anaka Kotha
Copywriter: Anaka Kotha
Instructor: Stephen Lundberg
