Description
With the upcoming Olympics in Paris, we observed a sad reality: while it
shines internationally, this competition excludes the whole Parisian youth
and doesn’t reflect the reality of our culture.
Here came the idea of over a year-long project in the making: Yard teamed up with Jordan to bring to life Youssouf Fofana’s unique vision for this whole new district, dedicated to the youth and inclusive to all.
In the 18th arrondissement of Paname, a symbolic neighborhood known for its hospitality and as the capital of all the suburbs of France, the youth of the world came together this summer to create.
Through sports, fashion, arts, and gastronomy, District 23 is an invitation to celebrate the initiatives of a bold generation. In this iconic building filled with the memories of Parisians, this space is being reborn to give shape to the dreams of an entire neighborhood and bring Youssouf’s Union de la Jeunesse Internationale to the next level.
Yard accepted the challenge, from the renovation of the entire building to the scenography, the programming and the art direction, helping shape this space to build an uncommon creative experience to the youth.
18 for the 23. 23 for the 18. Our turn.
This professional campaign titled 'DISTRICT 23' was published in France in October, 2024. It was created for the brand: Jordan, by ad agency: Yard Agency. This 360° medium campaign is related to the Fashion, Music, and Sports industries and contains 1 media asset. It was submitted 4 months ago by YARD of YARD AGENGY.
Credits
AGENCY : YARD
Special thanks : Youssouf Fofana, Pia Hazoume
Strategy : Yoan Prat, Ambroise Soulé, Quentin Darmaillac, Dorian Pointin
Creative direction : Cassandre Gouraud, Jessy Kikabou, Alexandre Lansky
Account direction : Leila Guerba, Ibrahima Gaye, Lisa Maurice, Angelique Senegas, Sarah Wery, Simeon Debraine
Production : Nicolas Bamdad, Arnaud Orengue, Lory Grignou, Celio Maroune, Xavina Acquaviva, Corine Bavedilla, Imene Benseidi, Matthieu Pironnet, Shanice Mendy, Laure Peyny
