Disconnect for a While

Agency: Havas Tel Aviv

Disconnect for a While - Netflix

Disconnect for a While - Instagram

Disconnect for a While - Facebook


To promote Steimatzky's Book Month in Israel, which offers a wide variety of books at a great price, the book chain has created an outdoor campaign that looks like Netflix, Facebook and Instagram logos, suggesting it's a good opportunity to disconnect from screen time for a while.

Steimatzky is the largest and oldest book chain in Israel, and this is the first and only campaign without the brand's logo or colors in the brand's 100-year history.

This professional campaign titled 'Disconnect for a While' was published in Israel in June, 2022. It was created for the brand: Steimatzky, by ad agency: Havas Tel Aviv. This Outdoor medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted over 1 year ago by Bnaya: Daniel of Havas Tel Aviv.


Client - Steimatzky
CMO - Shira Bachar

Agency - Havas Tel Aviv
Studio - Franck Abbu
Account Executive - Adi Goldstein
Account Supervisor - Eden Malka
Media Manager - Lior Grintz
VP Clients - Sarit Ben-Tzur
Executive Creative Director - Daniel Bnaya
CCO, Co-CEO - Ben Sever
Co-CEO - Or Gleicher

Cape Verde Gove...


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