Disappearing Wrinkles

Agency: Saatchi & Saatchi


To demonstrate the power of Olay Total Effects in removing fine wrinkles from skin, Saatchi & Saatchi Russia developed a special poster to be displayed in shopping malls. As you approach the poster you see the word ‘wrinkles’. As you pass it, the ‘wrinkles’ disappear to be replaced by the Olay Total Effects branding.

This professional campaign titled 'Disappearing Wrinkles' was published in Russia in June, 2010. It was created for the brand: Olay, by ad agency: Saatchi & Saatchi. This Print medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 14 years ago.


Advertising Agency: Saatchi & Saatchi Russia
Creative Director: Stuart Robinson
Art Director: Adrian Ely
Copywriter: Daniel Lunn
Designer: Nikita Sinitsyn


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