To promote a home stand for the Memphis Redbirds, a minor league baseball affiliate of the St. Louis Cardinals, we covered a car in fake bird droppings and parked it near a busy intersection with a sign that read, “The Redbirds are in town.”
This professional campaign titled 'Dirty Car' was published in United States in July, 2012. It was created for the brand: Memphis Redbirds, by ad agency: archer>malmo. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Archer Malmo, Memphis, USA
Creative Director: Gary Backaus
Art Directors: Rich Playford, David Yeouze
Copywriter: Chris O'Brien