Description
When Josh Allen was drafted, the rookie QBs were asked to draw their team logos from memory. Josh’s attempt — essentially a potato with legs — went viral and became a fan favorite.
Years later, New Era decided to give Josh a new “corporate role.” The title was playful, but the responsibility is meaningful. Partnering with Oishei Children’s Hospital, Josh is working with young patients to design unique hats for each game, bringing their creativity to life for the upcoming NFL season. Each hat will then be auctioned, turning the kids’ artwork into a way to raise funds and support the hospital.
This professional campaign titled 'Director of Billustration' was published in United States in July, 2025. It was created for the brand: New Era Cap, by ad agency: Translation. This Content, Digital, and Film media campaign is related to the Sports industry and contains 5 media assets. It was submitted 3 months ago by Art Director: Buchun Jiang of Translation.
Credits
Chief Creative Officer: Jason Campbell
Chief Marketing Officer: Chaucer Barnes
Chief Strategy Officer: Sandi Preston
Group Creative Director: Castro Desroches
Art Director: Buchun Jiang
Copywriter: Jared Blinderman
Director of Context Planning: Evan Auerbach
Sr. Director, Business Development: Mike Reuter
Strategist: Mokhtar Al-Yamani
Context Planner: Sam Cantie
Production Company: New Era
