Dip Into A World of Flavor

Domino’s, the UK's favorite pizza takeaway, has today unveiled ‘Dip Into A World of Flavor’, a playful new campaign created by UK creative agency of record VCCP, promoting its new chicken concept, CHICK ’N’ DIP.

Domino’s is synonymous with takeaway pizza, and CHICK ‘N’ DIP now sits alongside it as part of the brands’ core offer. It features boneless bites, wings, tenders, and nine globally inspired dips. The recent rollout to nearly 1,400 stores aims to showcase the brand’s versatility and reinforce its reputation for delivering high-quality food at an unbeatable speed (a delivery time of 25 minutes on average). CHICK ‘N’ DIP meets the growing consumer demand for chicken and gives customers more reasons to choose Domino’s.

CHICK ’N’ DIP promises to bring big flavor to the night-in experience by offering customers chicken alongside a wealth of dips inspired by tastes from around the world. From the fire of Buffalo Hot Dip to the zest of Mexican Mayo and the richness of Katsu Curry Dip, Domino’s new concept transforms a simple meal into an immersive experience. To capture the bold energy of CHICK ’N’ DIP, Domino’s has introduced a unique cast of characters who represent each dip: a world flavour adventure, delivered.