Sanderson Farms, the 3rd largest poultry producer in the country, is vying for best new artist in the Dinner Music category. Through its agency, BBDO Atlanta, they have released a series of three ads that will run before music videos of current and prior Grammy-nominated artists. What's more, on mobile using Facebook Canvas, you can play around with these ads, like slowing down the spinning record plates so you can grab a chicken tender, flipping the plate to the B-side, or playing the plate in reverse. Accompanying each dish is appropriate music to enjoy it by, such as Italian opera for creamy chicken pasta. And each of the ads takes you to the recipe for that dish, as well as other recipe ideas.
This professional campaign titled 'Dinner Music' was published in United States in February, 2017. It was created for the brand: Sanderson Farms, by ad agency: BBDO. This Digital medium campaign contains 3 media assets. It was submitted almost 7 years ago.
Advertising Agency: BBDO, Atlanta, USA