Description
DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, furthers its vision to reinvent American home cooking for the 21st century by launching a new brand campaign.
Created by Beers With Friends during a 5-day ideation sprint called a “Beer Run,” the work is a salute to dinner headlined “Dinner Deserves Dinner” born from cultural conversations around being unsatisfied by dinners like “girl dinner” and “sad dinner. It also celebrates the small wins that make a satisfying dinner a worthy punctuation to the day, like calling your mom back or actually making it into the office.
The campaign launches this week across CTV, OOH, In-store + event activations along with an influencer component including dinner packages with apron, dinner-scented candles, a link to a curated dinner playlist on Spotify, etc.
Disrupting existing behaviors by calling out things that are “Not Dinner” like cereal, smoothies, and baby carrot, the campaign also introduces a new dinner menu featuring dishes developed to support the campaign.
About Beers With Friends:
Fueled by good vibes and a passion for true partnership and collaboration, Beers With Friends (BWF) is a woman-owned creative agency from former Walmart client/agency team Dana Hork and James Wood. Based in New York City, BWF offers an innovative alternative to traditional agency models through its "Beer Run" sprint approach, focusing on agile brand building and marketing activation. The agency brings together hand-picked teams of experts for each project, ensuring tailored, high-impact solutions for clients of all sizes. Visit bwfagency.com.
This professional campaign titled 'Dinner Deserves Dinner' was published in United States in September, 2024. It was created for the brand: DIG, by ad agency: Beers With Friends. This Content, Digital, and Film media campaign is related to the Food industry and contains 11 media assets. It was submitted 4 months ago by Lynne Collins.
