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Released today, the first-ever Doritos Dinamita Super Bowl commercial blows away expectations by introducing fans to Dina and Mita, a feisty duo of unlikely heroes whose love for the perfectly spicy, flavorful heat of Doritos Dinamita propels them through any obstacle that stands between them and their new favorite snack.

"I know everyone is going to love Dina and Mita just as much as I do. Their fire and spice were delivered so authentically in the commercial, thanks to the talented, diverse cast and crew," said star Jenna Ortega. "It means so much to me to not only star alongside Dina and Mita, but to collaborate with the whole team to bring the story of Dinamita's explosive flavors to life and to connect with Latin and Hispanic cultures."

In the commercial, airing during the third quarter of Super Bowl LVIII on Sunday, February 11, Ortega, Dina and Mita search for their favorite Dinamita chips when actor Danny Ramirez snatches up the last bag for himself. Since nothing will stop Dina and Mita from getting their hands on Doritos Dinamita snacks, the feisty pair leaves Ortega in the dust as they begin an explosive pursuit.

"I wasn't expecting Dina and Mita to be so committed to getting their hands on Doritos Dinamita. The flavor they brought to the chase was amazing," said Ramirez. "While it was a blast to play the antagonist in this story, I will be holding on to my Doritos Dinamita a little tighter from now on."

"Doritos has built a legacy over the past 24 years with Super Bowl campaigns that feature the highest caliber of talent and innovation, but you've never seen us like this before," said Brett O'Brien, chief marketing officer at PepsiCo Foods North America. "We're not only bringing the entertainment to fans this year by introducing Dinamita during one of the biggest cultural moments of the year, we're talking directly to consumers who are on the lookout for something new, different and packed with flavor."

Encouraging fans to "Go Ahead, Try Us," Doritos Dinamita is getting in front of intense flavor seekers all year leading up to Super Bowl LVIII. From delivering a new spectrum of flavor and spice to retailers nationwide and building anticipation for their explosive in-game ad, to showing up in Las Vegas in style and reaching spice-lovers on social, Doritos Dinamita is bringing the heat

This professional campaign titled 'Dina & Mita' was published in United States in February, 2024. It was created for the brand: Doritos, by ad agency: Goodby Silverstein & Partners. This Film medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted 14 days ago.

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