Destruction cycle, Cup


Many gunshots, many canons, and more noises of sawing machine. Houses torn down, animals in danger of extinction, forests disappearing EL Nino getting serious. All those things done will eventually harm man himself.
This creative is based on cycle. Paper cup as a special medium is conveying a strong message, that damaging others will be a big damage to human being himself, while the round cup is also a cycled shape.

This professional campaign titled 'Destruction cycle, Cup' was published on May 01, 2007. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 16 years ago.


Advertising Agency: Shunya, Beijing, China
Creative Director: Doze Tou, Joy Liu
Art Director: Guan Zi, Bai Qing
Copywriter: Bai Ping


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