Board
- The oracle doesn’t lie: the future holds pleasure for you. - Draw the cards and uncover hot predictions for 2026.
- Hot predictions for 2026. - The tarot has spoken: You’re in control of your destiny.
- Hot predictions for 2026. - The cards don’t lie. I see a hot night in your future.
- Hot predictions for 2026. - The oracle was clear: Goodbye, discomfort. Hello, heavenly pleasure.
Description
Created for an open brief from the Lusófonos da Criatividade Awards, this campaign transforms CONTROL products into playful tarot cards that reveal steamy predictions for 2026. Each card delivers a provocative message, filled with double meanings and humor – staying true to the brand’s irreverent tone.
The activation invites people to take control of their desires and start the year with more pleasure and less taboo. The campaign rolls out across print, digital, OOH, and a special press kit.
This is a personal/portfolio project, developed for creative experimentation and award submission.
This student campaign titled 'Cards of Desire' was published in Brazil and Portugal in June, 2025. It was created for the brand: Control, by ad school: Personal Project. This 360°, Integrated, and Print media campaign is related to the Health and Household Products industries and contains 6 media assets. It was submitted 12 days ago.
Credits
Advertising Agency (School): Escola Cuca, São Paulo, Brazil
Art Director: Jackson Fernandes
Copywriter: Jackson Fernandes
Design & Concept: Jackson Fernandes
Type of Work: Student / Spec Project
Portfolio: jackfernandes.com.br
