ADVERTISING

IKEA

Designed for life

Agency: McCann Tel Aviv

Fish

Camp

Crowded

Hair Salon

football

Painting

Stool

Floor cleaning

Description

IKEA is all about creating a better everyday life for everyone.
we don't just design furniture; we create items for life's real moments.

This is why the dining table can become goal posts, a sofa can transform into a fortress, and a standing lamp can be the perfect place for hide and seek.

With this insight in mind, we crafted a series of short films that beautifully capture those intimate moments when IKEA furniture transcends its everyday purpose and becomes part of our cherished memories. IKEA, Designed for life.

This professional campaign titled 'Designed for life' was published in Israel in June, 2024. It was created for the brand: IKEA, by ad agency: McCann Tel Aviv. This 360° medium campaign is related to the House, Garden industry and contains 8 media assets. It was submitted 4 days ago.

Credits

Creative: Sigal Abudy, Yonatan Title, Asa Keren, Gaya Kesten, Liel Kriserman
Customer management: Michal Popov, Bat-El Assayag, Mor Lulian
Planing: Amit Pass, Shlomi Nachmias
Production: POV

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