To show that IKEA furniture could fit in pretty much every home you place it in an IKEA sofa was hung in front of a billboard. Every few seconds the background changed, but the sofa remained the same.
This professional campaign titled 'Design your own life' was published in Netherlands in June, 2009. It was created for the brand: IKEA, by ad agency: PnT. This Outdoor medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: PnT, Amsterdam, Netherlands
Art Director: Paul Stienen
Copywriter: Thijs Vrieselaar