Del Taco

Del Taco French Fry Soap

Agency: Camp + King


Del Taco is getting on its soapbox to promote a new lineup of Fresh Faves Box Meals. The campaign will include a social media component from San Francisco advertising agency Camp + King that encourages people to promote the restaurants in return for french fry-scented soap.
Grilled Chicken Tacos made with fresh-grilled chicken, Half-Pound Bean & Cheese Burritos crafted with slow-cooked beans made from scratch, and the signature Del Taco that’s loaded with hand-grated cheddar cheese are just a few of the items that Del Taco Restaurants, Inc. is offering in its new lineup of Fresh Faves Boxes.
Priced at $4, $5, or $6, each box contains handmade fan-favorite items along with fries and a drink and delivers quality and quantity at a price point that only Del Taco can deliver. And to make the launch extra fresh, the agency added a social component to drive buzz for the boxes: superfans can get in on the fun and win a free bar of Eau de French Fry soap by posting about their love for Del Taco with the hashtag #FrySoap.
Stamped with the Del Taco logo and packaged to look like a Fresh Faves box, the delicious-smelling five-ounce bars went live March 7. Packaging states that Eau de French Fry is “brought to you by the hardest-working hands in fast food.”

This professional campaign titled 'Del Taco French Fry Soap' was published in United States in March, 2019. It was created for the brand: Del Taco, by ad agency: Camp + King. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Camp + King, USA
Chief Creative Officer/Partner: Roger Camp
Chief Executive Officer/Partner: Jamie King
Art Director: Ben Pang
Copywriter: Rick Morrison
Designer: Patty Nguye
Director of Content Production: Stacy McClain
Producer: Malini Kartha
Associate Producer: Sophie Fyfield
Director of Print Production: Amy Guzman
Managing Director – Chicago: Kristin Barbour
Brand Director: Melissa Stavish
Brand Supervisor: Ellen Obletz
Senior Strategist: Sally Kallet
Production Partners: Maui Soap Company, Orchidia Fragrances, Andresen

NZ Transport Ag...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.