Degrees of Perfect

Agency: GSD&M


This first-of-its-kind exhibit features five unique murals, painted by five well-known street artists using thermochromic paint, designed to react to changing temperatures. When heated air from Lennox systems is applied to the murals, the thermochromic paint layer becomes colorless, revealing the base coat underneath, which provides a second layer for the artists to express themselves in a two-part visual story. When introduced to cool temperature, the color returns.

This professional campaign titled 'Degrees of Perfect' was published in United States in June, 2016. It was created for the brand: Lennox, by ad agency: GSD&M. This OOH Outdoor medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 8 years ago.


Advertising Agency: GSD&M, USA
Chief Creative Officer: Jay Russell
Group Creative Directors: Bill Marceau, Kris Wixom, Alisa Wixom
Creative Directors: Ray Longoria, Sean Keith
Associate Creative Director / Art Director: Kyle Mitchell
Creative Director, Experience Design: Rye Clifton
Associate Creative Director, Experience Design: Maria D’Amato
Copywriter: Jon Miller
Designer: Steve Wolf
Project Manager: Lauren Bowen
Executive Producer: Laura Busino
Producer: Natalie Lum Freedman
Media Producer: Kelly Grant
Digital Producer: Kate Blair
Account Leadership: Mark Durein, Claire Tudor
Marketplace Planning: John D’Acierno
Business Affairs Manager: Linda Nhan
Social Media Manager: Charlie Joslin
Media Planner: Molly Herman
Communications Manager: Chelsey Korman
DJ Set: Toro y Moi
Original Music: starRo
Music Manager: Cameron Rath
Production Company/Lead Artists: Ashop Crew
Production: A'Shop Creative Studios, Inc
Lead Artist/Curator: Fluke
Project Coordinator: Pascale Godbout
Director of Photography/Editors: Mikael Carriau, Jeremie Boivin
Artists: Bacon, Dodo Ose, 123Klan, Slick, Zek One
Founder/CEO: Scott Owens / DoStuff Media
National Events Manager: Erin Shorts / DoStuff Media


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