One in four Americans, and one in five Brits, has a disability, but despite being the largest minority community across the globe, products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there is currently no deodorant product suitable for people with upper limb disabilities to use; twisting a deodorant cap, turning a stick, or pushing down on an aerosol can with limited arm mobility is a real challenge – and sometimes the fear of sweating keeps people with disabilities from moving as much as they would like to.
Degree believes in the power of movement to transform lives - and that everyone should be able to experience the incredible physical, mental and social benefits movement provides. Deodorant helps give people the confidence to move. Therefore, in an effort to provide equitable access to the products and experiences needed to move, Degree partnered with Wunderman Thompson and their Inclusive Experience Practice, alongside occupational therapists, engineers, and consultants with disabilities, driven by a mission to make the deodorant application process accessible to everyone.
This professional campaign titled 'Degree Inclusive' was published in United States in April, 2021. It was created for the brand: Degree, by ad agency: Wunderman Thompson. This Integrated medium campaign is related to the Beauty, Health, and Personal Accessories industries and contains 2 media assets. It was submitted almost 3 years ago.
Advertising Agency: Wunderman Thompson , USA