Description
Millions of inflatables are discarded by holidaymakers each year. Left behind on beaches or thrown away to landfill, the forgotten inflatables contribute to plastic pollution in the ocean and prove a severe threat to marine wildlife and ecosystems.
To raise awareness of the environmental impact of abandoned inflatables, Thomas Cook and the Marine Conservation Society have launched a new campaign by McCann Birmingham. Running across OOH, including airports, and social throughout the summer, the stark images of a deflated dolphin, turtle and whale provide a shocking reminder of the impact of ditching lilos and rubber rings.
This professional campaign titled 'Deflatables' was published in United Kingdom in August, 2024. It was created for the brands: Marine Conservation Society and Thomas Cook, by ad agency: McCann Birmingham. This Digital and OOH Outdoor media campaign is related to the Travel and Tourism industry and contains 4 media assets. It was submitted 3 months ago by Communications: Megan Coulson of McCann Central.
Credits
Agency: McCann Birmingham
Managing Director: Lucy Hudson
Chief Creative Officer: Vince McSweeney
Executive Creative Director: Adam Bodfish
Head of Strategy: Joe Stevens
Design Director: George Aytoun
Lead Design: Carl Turner
Motion and CG Designer: Sandeep Singh
Motion Content Producer: Keelan Boyt
Copywriter: Lucy Muggleton
Account Manager: Kyriacos Christou
Media: UM Central & Rapport