With every FHM magazine came along a decoy/disguise cover of some fictional and mundane magazine. Slip the cover on and read it anytime, anywhere without attracting awkward glares. Read it at the bus stop, the dining table, the church...
This professional campaign titled 'Decoy' was published on February 01, 2008. It was created for the brand: FHM, by ad agency: MC square. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 15 years ago.
Advertising Agency: MC square, Mumbai, India
Copywriter: Akhilesh Bagri
Art Directors: Yamie Shah, Mansi Javadekar
Creative Director: Amaii
National Creative Director: Kartik Mani