Vita Coco was born in the bodegas of NYC. They stocked coconut water when no one else would. So when Vita Coco heard Bodegas were struggling because of the NYC lockdown, a planned summer campaign was quickly redone to support them. Love letters across the city, plus free egg sandwiches and a partnership with mybodega.com all to hopefully remind NY'ers how special and important their local bodegas are.
This professional campaign titled 'Dearest Bodega' was published in United States in June, 2020. It was created for the brand: Vita Coco, by ad agency: Interesting Development. This Integrated medium campaign is related to the Soft Drinks industry and contains 4 media assets. It was submitted over 3 years ago by CCO: Paul Caiozzo of Interesting Development.
Advertising Agency: Interesting Development, New York, United States of America