Once and for All is an effort to address the root source of the St. Louis region’s longstanding challenges—from failing schools to high crime rates, slow economic growth, and a steady decline in prosperity and national influence—to create a stronger, more equitable, and prosperous St. Louis, once and for all. The effort is led by Beyond Housing, a nationally recognized community development organization with an innovative model for transforming under-resourced communities. The campaign launched with a series of hopeful but also challenging love letters to St. Louis (often referred to locally as “The Lou”) called “Dear Lou.”
This professional campaign titled '"Dear Lou"' was published in United States in January, 2022. It was created for the brand: Once and for All, by ad agency: Bailey & Co.. This Film medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 1 year ago by Partner/Creative Director: Todd Mitchell of Bailey & Co..
Advertising Agency: Bailey & Co., St. Louis, United States of America