ADVERTISING

Cookie Man

Days full of farafit

Agency: TAC Universe

How did the Farfait start? It all began with you – from the very first story, the earliest laughter, and the words you first spoke. And as each day unfolds, so does a new story, with you as its cherished protagonist.

We walked beside you through your childhood, sharing in its innocent dreams, from the first day of school to your first friend, and every step of your journey. From those initial steps to your very first participation, and remember, no participation is complete without Farfait.

On that very first day of university, amidst the uncertainty of new faces and the weight of lectures, as stress looms large, and you find yourself amidst strangers, wouldn't it be comforting to have Cookie Man by your side, ensuring that no day passes alone?

Description

Branding Campaign for Cookie Man 35th Anniversary
About Cookie Man:

one of the oldest bakeries in Egypt, Offering a delicious selection of cookies, bakery, and oriental sweets.

Client Brief: we need an emotional campaign for our 35th anniversary

Objective: Awareness- Loyalty

Concept:

"In the symphony of flavors that dance upon our tongues, each one holds the power to weave a tapestry of happiness uniquely our own.
There's a flavor that whispers of distant shores, carrying the breeze of vacations past. Another flavor, a nostalgic melody, takes us back to the cherished moments of yesteryears.
And then, there's that enchanting taste that paints the canvas of our hearts with the colors of cherished days, an elixir of joy that knows no bounds - the taste of farafit.
"Days Full of Farafit" - an ode to the symphony of flavors that accompanies every journey, every laughter, and every story. For with each bite, a world of happiness unfurls, embracing every soul in its sweet embrace."
At the heart of this celebration stands Cookie Man who has woven a legacy of delight for 35 years.

This professional campaign titled 'Days full of farafit' was published in Egypt in August, 2021. It was created for the brand: Cookie Man, by ad agency: TAC Universe. This Design and Digital media campaign is related to the Food industry and contains 3 media assets. It was submitted 8 months ago by Creative Strategist: Fady George of TAC Universe.

Credits

Advertising Agency: TAC Universe
Art Director: Ra'ef Elshafai (Rivo)
Copywriter: Fady George
Graphic Designer: Ahmed Gamal / Dina
Digita Marketing Team Leader: Rana Shawky

ADVERTISING

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