Sleep Number

Data Dak

Agency: Griffin Archer

NFL Dak Prescott Tackles His Best Sleep


“Data Dak” is a highly innovative spot that features Dallas Cowboy's Quarterback, Dak Prescott, maximizing his on-field performance with the help of his 360 smart bed. He consults the highly accurate data his smart bed provides - including HRV and circadian rhythm data, as well as temperature features - to perform his best for teammates and fans both on and off the field.

This professional campaign titled 'Data Dak ' was published in United States in September, 2022. It was created for the brand: Sleep Number, by ad agency: Griffin Archer. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago by CEO : Ellie Anderson of Griffin Archer.


Advertising Agency: Griffin Archer
Chief Creative Officer: Glen Wachowiak
Art Director: Tom Lincoln
Producer: Treavor Doherty
Production Company: Moxie Pictures
Director: Travis Hanour
Client: Sleep Number
Internal Creative Director: Sean Burke
Internal Editorial: Brian Henry


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