Description
Death Wish is the world’s strongest coffee—delivering a higher caffeine concentration through a very dark roast of Arabica and Robusta beans. Our campaign supports this point of difference while leaning into some dark humor for masochistic coffee drinkers who understand there’s a fine line between pleasure and pain, desire and danger.
This student campaign titled 'Dangerously Strong' was published on August 07, 2026. It was created for the brand: Death Wish Coffee, by ad school: Southern Methodist University. This campaign contains 8 media assets. It was submitted about 1 hour ago by Senior Lecturer & Creative Program Director: Mark Allen of Southern Methodist University.
Credits
School: Temerlin Advertising Institute / SMU, Dallas, Texas
Students: Alexandra Lopez & Estella Call
Professor: Mark Allen
